In Bill Easum’s recent post, he talks about six tactical mistakes churches make.
In later clarifying the second mistake (don’t do announcements at the beginning), Easum says:
…announcements at the beginning of a worship service so deadly- because they violate every media tenet as well slap as our culture in the face. Most younger people today do whatever they can to avoid watching a commercial on TV. Imagine what a media savvy twenty-something feels when subjected to five or ten minutes of commercials up front before they have the chance to decide if they like what’s happening in your worship.
And if you say, “That’s tough. We don’t bow to the culture,” you’re missing the point. The way to be counter-cultural is not by intentionally turning people away with your methodology. The way to be counter-cultural is to make the worship so appealing that the Holy Spirit has time to speak into their lives and transform their hearts into followers of Christ. You can’t do that if you run them off at the beginning of the service.
I don’t know Easum personally. He seems to have reasonably valid credentials for talking about church growth and church marketing, but I wonder if we have lost something in this message of making the Holy Spirit “appealing.”
There is nothing all that “appealing” to me about Jesus. He didn’t hold nice services and invite lots of people to hear him. In fact, he tried very often to turn people away or keep what he did a secret. What do we do with this Jesus in light of modern church marketing?
I’m not sure I have the answers, but I would appreciate any thoughts on the matter.