“One of the great modern tragedies in Christianity has been the mistaken understanding of evangelism. “I have become all things to all men if by any means I might save some” (1 Corinthians 9:22), is St. Paul’s famous self-description. It has been lifted out of its context for a number of years (as well as similar passages) to justify any number of actions by Christians in order “to save some.” Most particularly in our modern world, some denominations (and “non-denominations”) have themselves become a members of the market, recognizing the unbeliever as a consumerof religion, and itself as a purveyor. God, or salvation, becomes the commodity.”
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